One Nation One Fertilizer-The Hindu-18-10-2022

One Nation One Fertilizer-The Hindu-18-10-2022
GS-2
GOVERNMENT SCHEMES AND GOVERNANCE
CONTEXT :
PRELIM AND MAINS :
What is the One Nation One Fertiliser Scheme?
The single brand name for UREA, DAP, MOP and NPK etc. would be BHARAT UREA, BHARAT DAP, BHARAT MOP and BHARAT NPK etc. respectively for all Fertiliser Companies, State Trading Entities (STEs) and Fertiliser Marketing Entities (FMEs).
A logo indicating the fertiliser subsidy scheme namely Pradhanmantri Bhartiya Janurvarak Pariyojna will be used on said fertiliser bags.
The existing fertiliser subsidy is now covered under the PMBJP scheme.
There will be only one brand, Bharat, which will generate trust among the farmers.
The companies are allowed to display their name, brand, logo and other relevant product information only on one-third space of their bags.
On the remaining two-thirds space, the “Bharat” brand and Pradhanmantri Bharatiya Jan Urvarak Pariyojana logo will have to be shown.
About:
Under ONOF companies are allowed to display their name, brand, logo and other relevant product information only on one-third space of their bags.
On the remaining two-thirds space, the “Bharat” brand and Pradhanmantri Bharatiya Jan Urvarak Pariyojana logo will have to be shown.
The single brand name for UREA, Di-Ammonium Phosphate DAP, Muriate of potash (MOP) and Nitrogen Phosphorus Potassium NPK etc. would be BHARAT UREA, BHARAT DAP, BHARAT MOP and BHARAT NPK etc. respectively for all Fertiliser Companies, State Trading Entities (STEs) and Fertiliser Marketing Entities (FMEs).
This scheme applies to both public & private sector companies.
It will bring about uniformity in fertiliser brands across the country
Possible Drawbacks:
It will disincentivise fertiliser companies from undertaking marketing and brand promotion activities.
They will now be reduced to contract manufacturers and importers for the government. Any company’s strength ultimately is its brands and farmer trust built over decades